M Club World – Apple must pay $95m in Siri ‘listening’ lawsuit
Apple has agreed to a $95 million settlement in a lawsuit that accused the tech giant of eavesdropping on its users via Siri, its virtual assistant. The case centers on claims that Siri-enabled devices recorded conversations without users’ consent, raising serious privacy concerns.
This settlement highlights ongoing debates about user privacy and the practices of major tech companies. According to court documents, the alleged recordings were sometimes shared with advertisers, potentially enabling targeted advertising without user knowledge. Apple, however, has consistently denied these allegations.
Apple’s spokesperson stated that Siri’s data was never used to build marketing profiles or sold to third parties. The company maintains that any data collected was solely to improve Siri’s functionality.
“Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019,” said the spokesperson.
In 2019, Apple introduced updates to improve privacy safeguards, including limiting third-party access to Siri audio recordings. Apple’s commitment to privacy has been a cornerstone of its marketing, making these allegations especially damaging to its reputation.
The settlement does not constitute an admission of wrongdoing. Apple’s legal team has emphasized that it had already permanently deleted Siri recordings collected prior to October 2019.
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Claimants allege that Siri inadvertently activated and recorded conversations, even when users did not say “Hey, Siri.” These recordings, they claim, were shared with advertisers who could extract keywords to target ads more effectively.
Fumiko Lopez, the lead plaintiff, stated that she and her daughter were recorded without consent. After discussing products like Air Jordans, they reportedly received targeted ads for those items.
The lawsuit also claimed that Apple’s privacy measures failed to prevent unintentional activations. Despite the company’s denials, claimants believe these recordings breached privacy laws.
The lawsuit is structured as a class action, where a few individuals represent a larger group of affected users. If approved, US-based Siri users who owned devices between 2014 and 2019 could receive up to $20 per device. Lawyers involved in the case may take up to 30% of the settlement, reducing the total payout to claimants.
A decision is expected on February 14, 2025, from the Northern California court overseeing the case.
Class action lawsuits are an effective way to hold corporations accountable. They allow individuals to seek justice collectively, especially in cases where the damages for each person may be relatively small.
This isn’t the first time Apple has faced legal challenges related to its products and services. In January 2024, the company started paying out $500 million in a lawsuit claiming it deliberately slowed down older iPhones.
In March, Apple agreed to a $490 million settlement in a UK class action led by Norfolk County Council. The lawsuit alleged unfair business practices. Later in November, consumer group Which? launched another case accusing Apple of overcharging for its iCloud service.
Apple’s legal troubles are not unique in the tech industry. The same law firm representing Siri claimants is also pursuing a similar case against Google. That lawsuit alleges Google devices improperly recorded users, mirroring the claims against Apple.’
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Apple’s $95 million settlement is significant for several reasons. First, it underscores growing concerns about privacy in the digital age. As virtual assistants become more integrated into daily life, ensuring they operate within ethical boundaries is crucial.
Second, this case reflects a broader shift in how consumers and regulators view tech giants. Users are increasingly aware of their rights and are willing to challenge companies over potential breaches. Governments and watchdog organizations are also stepping up scrutiny, pushing for more stringent data protection laws.
Finally, the case serves as a cautionary tale for other companies. Even without admitting wrongdoing, Apple’s settlement signals that privacy-related lawsuits can result in substantial financial and reputational costs.
Apple has long marketed itself as a champion of user privacy. The company touts its privacy-focused features, such as on-device data processing and encryption. Despite the allegations, Apple insists that Siri was designed with user privacy in mind.
The settlement may cast doubt on these claims, but Apple’s swift response to address concerns demonstrates its intent to maintain consumer trust. In recent years, the company has introduced transparency features, including app tracking notifications and privacy reports.
The Siri lawsuit settlement raises important questions about the future of AI and privacy. As technology evolves, so do the challenges of balancing innovation with ethical considerations. Companies like Apple must navigate these complexities carefully to avoid further legal entanglements.
Consumers, too, have a role to play. By staying informed and advocating for their rights, they can push companies to adopt better practices. Media platforms such as M Club World (mclubworld.com) provide valuable insights into such cases, helping users stay aware of key developments.
The $95 million settlement in the Siri lawsuit is a pivotal moment for Apple and the tech industry at large. While the company denies wrongdoing, the case underscores the importance of transparency and accountability. Moving forward, Apple and its peers must prioritize user privacy to maintain trust and stay ahead of regulatory scrutiny.
For more updates on this case and similar stories, visit M Club World or mclubworld.com. The platform offers comprehensive coverage of tech-related lawsuits and their implications, keeping readers informed and empowered.
